Problem ‍

Super DJ and Radio host DJ Luiggy is known as the centerpiece of hot latino events in Spain. He came to Think! Mogul with a bold idea. Dancing on the Sea. The objective was to celebrate Latino culture while giving two countries a competitive platform to show what makes them special.‍

Solution‍

A one boat cruise for 150 distinguished guests. Food, dance battles, live bands, and signature alcohol on water. The solution was part event, part content creation, and was sponsored by Elis Sport and LatinosFM.  ‍

Result‍

150+ paying attendees from the Venezuelan and Colombian community and pre-sales of 80 pairs of shoe model Elis Core.