Problem ‍

Then masters student at Berklee College of Music in Valencia, Spain, Devonte Lemonte was tasked with creating a multi-pronged artist release that was backed by a business plan. Devonte had to demonstrate how intellectual property can be doubled as entertainment and an investment vehicle capable of creating jobs the same way a traditional business does. ‍

Solution‍

A short film + EP (mini album) that tells the story of an artist unraveling to discover hidden parts of himself after confronting traumatic experiences in his life. ‍

Result‍

Week 1 of the release charted on Itunes Brazil, Ituens Germany, and the MVT charts. Additionally Devonte was offered a record deal from a major record label. Although the deal did not finally happen, the content proved to be a strong case for artist as a startup.