Problem

Sports brand Elis Sport is entering into the Iberian market and wants to sell surplus inventory through the audience's influencers in major cities such as Valencia, Spain, and Barcelona.

Solution

A one day boat cruise to celebrate the arrival of Elis Sport to Valencia, Spain. To resonate with their target audience.

Result

175+ attendees. We called on the influencer duo Los Twins to bring together the Colombian and Venezuelan communities who are deeply passionate about shoe culture and dancing. We seeded the product and generated fifty pre-orders of the new shoe model Elis Core.

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