Problem ‍

We helped Elis Sport identify the need for a brand refresh to prepare for their product rollout in Spain. It was important that the fresh set of content resonated with their target demographic and felt organic and real but also distinguished and fine quality.

‍Solution‍

A product photo and video shoot with local reggaeton sensation Ednel. Since Ednel was just kicking off his European tour we knew he’d be a great partner in getting the Elis Sport new shoe model in front of thousands of people. As a performer that is always on the go, comfort is just as much of a factor as style. Elis Sport showed Europe through the lens of a high performance Creator. ‍

Result

‍Because of the strong crossover in tastes of Elis Sport customers and the fans of Ednel, the campaign generated organic traffic to Ellis Sport and earned media from press.