Problem ‍

For the launch of his project, Debonaire Outlaw, Devonte wanted a music video that emphasized the bravado and charisma aptly fit for his new character. It would be his first release with spanish lyrics in it and it was important to him that the audience connected with his geographical location Valencia, Spain. ‍

Solution‍

Rooftop party music video in the heart of Valencia. Our production managers matched the artist with the owners of a penthouse. We hosted a real party and throughout the night shot the video to the single Deja Vu that was a part of a carefully curated playlist of music. The event would also give us the opportunity to get reactions from listeners on video. ‍

Result‍

The video release caught the eye of C-pop and K-pop music producer Jose Moles who tapped Debonaire for writing and producing the reggaeton sound for asian artists.