Problem ‍

After Devonte Lemonte’s exit from Aspirio, he had the opportunity to acquire the business from his original investors and ex co-founder. To fund the operation he would need to get ahead of the narrative and in an intimate setting address the concerns of analysts, potential investors, and customers of the company. ‍

Solution‍

10 part video series + investor deck exploring the history, expertise, and resources of Devonte Lemonte and to recontextualize Aspirio in a broader category of advertising technology instead of being seen as a music tech startup.  ‍

Result‍

Although the fundraising is still in process, the video content continues to receive rave reviews from investors who want a deeper connection with Devonte Lemonte.